In yesterdays post, I mentioned three very important points in setting up the foundation for your search engine friendly real estate website.

1. Find an SEO friendly web hosting company.

2. Find a web developer that understands how to code for search engines.

3. Work on the design and applications of your website with the company/developer.

Today i will continue with this post and talk about the variety of options you have when looking for a website developer (Point 2).

You have a couple of options when looking for a real estate website developer.

Wikipedia defines on line marketing as: “Marketing that uses the Internet. Tying together both the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.”

On line communities also play an important role in on line advertising.

For Real Estate Marketing purposes, the most important methods are: search engine optimization (seo), e-mail marketing, display advertising, pay per click advertising and advertising through on line communities.

Search Engine Marketing:

Researchers at Enquiro did an eye tracking study to see what users looked at on the screen. Results show that eyes stay within a zone they call the Golden Triangle.

72% click on the first entry that meets their criteria within the Golden Triangle!!

This graph compares the three Major Search Engines. MSN - Yahoo - Google

Where according to author Aaron Wall from the SEO Book in general, Google gets twice as much traffic as yahoo and Yahoo twice as much traffic as msn.