SEO: Search Engine Optimization.

SEO is the optimization of your site to appear in search engines such as Google & Yahoo. 

There are two main ways to appear in Search Engine Results. 

1. Pay Per Click
2. Organic Results via SEO

How to distinguish Par Per Click between Organic Results.

Typically, Pay Per Click Results are the first 2 or 3 results given by search engines, all the results on the right hand column and the last two results of the page.

First two results: Pay Per Click

Right hand column: Pay Per Click

Bottom two: Pay Per Click

Pay Per Click

As the name sugests, everytime someone clicks on the PPC adds, the advertiser pays. 

With the exception of Google, the adds are placed on a highest bid basis. Therefore the advertiser to pay the most per click is located at the top of the search results.

Googles PPC system is also a bid system but with a little swing to it. If the adds in the first places dont get clicks they get dropped down in positioning on the page. This, in general makes googles results more relevant.  

As you can see, it is easy for anybody to bid for any terms on search engines, therefore it can get quite costly.

Pay Per Click when done correctly, can drive very good resutls and a high ROI per marketing dollar.

However, in my experience SEO has a higher ROI and longer lasting effect per dollar invested. For this reason, I focus on SEO

Search Engine Optimization

SEO is used to position you website in search engine results without paying per click. 

It primarily involves the following ( in no particular order):

• Quality Link Building.
• Search Engine Friendly Website Coding i.e. search engines have a hard time reading flash.
• Building Search Engine Friendly URL's.
• Updating Content Frequently.
• Participating in Online Communities.
  
• Adding Viral Components
• Increasing Page Rank.
• Identifying Relevant Keywords.

 Although a very simplified list of the tasks involved in optimizing a website, it does give an idea of what has to be done. 

Most tools for optimizing a website are either free or are very low in cost. SEO is relativley simple in concept. However, the most costly thing associated with SEO its steep learning curve, usefull and relevant information is hard to come about.

Here at GuruRealEstateMarketing.com my mission is to decrease this learning curve and thereby increase the effectiveness of your SEO efforts.

To look at the range of services if offer Click HERE